Features

The European Ink Market

While accepting that sales will rise, many ink makers believe they will struggle even to maintain what they perceive as existing low margins, let alone stop them from declining even further.

The ink sector should now enjoy a few years at least of a relatively strong growth in demand in Europe, mainly due to a pick-up in the region’s economy. The gross domestic product (GDP) of Western European countries is expected this year to expand by an average of around 3 percent, a rate which will be almost 50 percent higher than in 1998. “The clear message is that the European economy is moving into a period of solid and broadly-based growth, sustainable in 2000 and beyond,&#8...

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